ADVERTISING

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WHAT IS ADVERTISING

Advertising is the promotion of a company’s products and services carried out primarily to drive up sales of the products and services. It is also done to build a brand identity and communicate changes in old products or introduce new product/services to the customers. Advertising has become an essential element of the corporate world and hence companies allot a considerable amount of resources towards their advertising budget.

THERE ARE SEVERAL REASONS FOR ADVERTISING

some of which are as follows

Increasing the sales of the product/service

Communicating a change in the existing product line

Introduction of a new product or service

Creating and maintaining a brand identity or brand image

Increasing the buzz-value of the brand or the company

FACTORS TO KEEP IN MIND

There are some factors to consider before choosing the a media for advertising

In simple terms, advertising is a way of promoting a product or a brand through different mediums. In broader terms, we can say that advertising is an act of getting people’s attention towards a brand, a product or even an event to promote it and to increase the chances of its sale. If a product is advertised well and its information reaches to the masses, the chance of it being sold too increases. Therefore, advertising is very essential for the sale of a product.

The medium through which advertising takes place is a very important factor for advertising. While choosing a media for advertising few things must be kept in mind, out of which the most important factors are:

FACTOR 1

The media should be easily accessible to the public

FACTOR 2

It should be made sure that medium chosen is popular among the masses

FACTOR 3

The theme chosen for advertising must be attractive and attention diverting

THE RIGHT MEDIA

If the media chosen for advertising something is popular among the masses then the chances of more people getting to know about it increases. Hence, popularity of the medium is very important, perhaps the most important factor for an advertising media.

The ads made for advertisement play a very important role. People only pay attention to those ads that are compelling and draw their attention towards them.

commonly used advertising media

Television

Newspaper

Radio

Internet

Telephone and mobiles

Hoardings, boards and posters