DESIGN AND PRODUCTION

In GO2 Publishing & Advertising we have more than 13 years of experience in Designing and media production

ABOUT DESIGN

Design is almost everywhere. Crammed into our homes, all over our cities and dotted around the countryside, its images, letters, colors and shapes are consciously put together to perform all sorts of functions.

Its roles range from directing travelers to the right check-in desk at an airport, to organizing the layout and style of a magazine so that it catches that traveler’s eye and makes them buy it to read on the plane. Graphic design on the ticket they buy for the car park may advertise other products or services. The carton of juice they take for the flight has information organized so its appealing and understandable. The safety instructions aboard the plane are designed so they are clear and accessible, even to people who don’t speak English. Graphic design art is also emblazoned across the hull and tail wing of the aircraft itself.

TYPES OF DESIGNS THAT WE PROVIDE:

1- GRAPHIC DESIGN

Graphic design is the process of choosing and organizing words, images and messages into a form that communicates and influences its audience.

  • It’s about achieving strategic results
  • It uses different formats like posters, websites and packaging
  • It address contemporary issues
  • It’s a process involving research, idea generation, prototyping and eventually words and pictures.

2- CORPORATE IDENTITY

Brand design is the process of creating a distinct identity and personality in order to communicate and promote an organization, person, product or service. We explore how it works and what it can do for you.

Presenting a consistent and coherent image to the world demands that many aspects of an organization are considered and designed so that they fit together as part of a whole. Conceiving and representing a brand is therefore a careful interplay between a number of design disciplines, ranging from strategic consultancy at the top level, right down to the choice of inks and paper used for stationery and packaging.

Brand consultancy lists the following elements as the components of an overall brand experience:

  • Business strategy
  • Physical and virtual environments
  • Sales process
  • People and culture
  • Products and services
  • Brand strategy and identity

3- PACKAGING DESIGN

Packaging on a supermarket shelf has less than three seconds to grab the attention of a consumer.

Those three seconds are exceedingly important when you consider that more than 70% of purchasing decisions are made at the shelf. Add to this the fact that supermarkets can contain on average 40,000 packs to choose from, then that pack has got to work hard.

Packaging’s role is threefold:

  • To sell the product
  • To protect the product
  • To facilitate the use of the product

Contact us to understand what packaging design is all about and how packaging designers like us help packaging manufacturers and brand owners create packs that appeal to customers and that function in the supply chain.

4- PRODUCT DESIGN

How do good ideas become marketable products? The product design process affects the look, feel and functionality of the things we use everyday.

Our services of product design talks you though the process, from commission, briefing and market research, to manufacturing and product launch.

5- FURNITURE DESIGN

Well-designed furniture can be good for business, good for your body and for your budget. This overview of the furniture design industry is aimed at designers and anyone interested in buying or commissioning furniture design that can fit perfectly with your corporate guidelines.

We do any required corporate successful furniture design, whether that’s shelves we stack our books on or seats that support us through a day at work.

6- INTERIOR DESIGN

The way the interiors of our offices are designed can affect our happiness, our productivity and our health. Our service of interior design outlines the virtues of designing the interior of your office and debates the case for employing a professional versus doing it yourself.

The scope and possibilities of the discipline of interior design are extensive. Interior designers may specialize in office or kitchen design, on interpreting trends and fashion, or focus on the architecture and fabric of a building’s interior. A designer’s skill when it comes to creating efficient and beautiful interiors is to work with clients to find out what they need from the space they live or work in, and to research, create and deliver an interior space that meets the project brief.

Interior design is a different discipline to interior architecture and to interior decoration, but there are some overlaps. It makes use of more analytical and user-research skills than interior decoration, but uses a decorator’s knowledge of color, lighting and materials to finish a space. Architects will focus on the technical aspect of designing an interior but an interior designer’s creative skills will help them develop architectural elements that enable a client to better use the space.

Our service is aimed at anyone interested in commissioning an interior designer. Through examples and analysis it illustrates how interior design, at its best, can be good for business, your lifestyle and your health.

7- SERVICE DESIGN

What is service design?
Service design is all about making the service you deliver useful, usable, efficient, effective and desirable.It’s not intangible or about the feeling you give customers or users. It’s about actual things,which service designers might call touch points. If you commission a service designer they might:

  • Help you identify problem areas and generate ideas for improvement
  • Redesign your products to improve the way they allow your customers to interact while they use a service.
  • Design spaces so that they deliver a service more efficiently.
  • Create printed material, websites, uniforms, adverts and the branded things that allow you to communicate what your service is all about.

So a service design project is a strategic project which uses design techniques like thorough client research, collaborative ideas generation and early stage prototyping and testing to deliver services that are built around the real needs of clients, that simplify complex problems and deliver solutions that are future focused and cost conscious.

SERVICE DESIGN TECHNIQUES:

If you choose to use our service designer there are some common tools and techniques we will use while developing your service. We will:

Observe the situation

We might use ethnographic research techniques and tools like digital cameras and video recorders to capture insights.

Involve users

Games, brainstorming or spending a day in their life.

Creating a blueprint

Create a blueprint of your service so you can see where everyone who delivers it, how they work and your customers fit into what you deliver.

Analyze the quality of your service

User feedback will be important here, but designers aren’t just about emotional responses. They might consider the cost effectiveness of the way you deliver your service or look for opportunities your business could take advantage of.

Develop and map out ideas

ideas in a way that is easy to understand even if you aren’t a designer. We will help you evaluate the ideas.

Prototype a new service

By acting out a service or getting staff members to try out use newly designed tools on each other designers can prototype new service delivery methods like an interactive map or questionnaire and test them early when failure won’t cost a lot.

Create a toolkit

Create a toolkit at the end of the ideas stage to help you service providers procure what you need to make the service improvements the designers have created and tested.