In simple terms, advertising is a way of promoting a product or a brand through different mediums. In broader terms, we can say that advertising is an act of getting people’s attention towards a brand, a product or even an event to promote it and to increase the chances of its sale. If a product is advertised well and its information reaches to the masses, the chance of it being sold too increases. Therefore, advertising is very essential for the sale of a product.
The medium through which advertising takes place is a very important factor for advertising. While choosing a media for advertising few things must be kept in mind, out of which the most important factors are: